Marketing Segmentation - What is it?

Follow this link for a business overview of Segmenation -

http://www.netmba.com/marketing/market/segmentation/

Implementing Siebel Marketing Applicaiton is no easy task. First of all one should understand various marketing business functions in an organization, document overall high-level business function and detailed business function sub-areas. Generally most organization compile a list of requirements and then 'acquire the solution'. If organization wants to use a "solution-driven" approach, then take a look at Siebel Marketing Application business functions. Typically they are categorized as :-

1. Planning & Budgeting Marketing Programs
2. Designing Marketing Programs
3. Creating Offers & Treatments
4. Planning and Designing Marketing Campaigns
5. Launching Programs and Campaigns
6. Managing Lists
7. Setting Up and Using Web Marketing
8. Setting Up and Using Email Marketing
9. Managing Leads
10. Campaign Response Management

For each mentioned business function area there are associated technical tasks such as :-
1. Installing & Administrating Siebel Marketing Application
2. Creating Source Code and Vendor Profiles
3. Designing Marketing Campaign Load Formats
4. Installing and Configuring Email Marketing
5. Setting Up Web Marketing
6. Advanced Marketing Information for Administrators (Oracle BI Components)

In my future blog, I will attempt to explain the details behind each business functions and associated technical tasks that are required to enable Siebel Marketing functionality.