In essence, there are three pillars of CRM - Marketing, Sales and Services. Through my blogs, I am going to explore these topics, discuss specific features, share my experience from projects.

My current focus is developing Siebel Marketing Application use cases for different industries and also develop application solutions as part of proof of concept. A typical marketing operation includes planning, budgeting, designing tactics such as campaigns or events with various offers to the customer. All these is easily achievable by stacking up some UI screens/views/applets and applying certain navigational flow to the UI. The real benefits or big bang for the bucks comes from planning and designing a campaign to the right target audience with the right message or offer. Siebel application suite by itself does not help you desgin the best message or identify the best target customer. The application suite will enable colloboration the marketing tasks, provide tools to identify the right target and measure the effectiveness of a campaign.

Oracle's Marketing Segmentation Manager is a great tool for identifying the target customers. Enabling this tool is no easy task. It requires a good understanding of customer data that exists in the corporate and tapping into it for your next campaign.

Through this blogs, I will detail out a "concept to proof" of what and how marketers can effectively use Siebel Marketing Application suite to identify the customer targets.